True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences. There are a number of endless metrics that any website owner can collect and make informed decisions on how to modify their website. Some of most important information gathered by Google Analytics is about web traffic, visitors, Keywords, content and conversions. Google Analytics shows how people found your site, how they explored it and how to enhance people’s visits. Google Analytics collects data continuously every 24 hours. You can add Google Analytics by adding a snippet of code provided by Google.
How to Verify Google Analytics
Sign up for Google Analytics account and fill out the information about your website. Once you create the account and website profile, you’ll get the Google Analytics tracking code. Copy the Google Analytics tracking code and paste it into every page on your site.
What You Can Measure
- Changes in traffic patterns
- Intelligence events (change over time can be seen for a date range looking at any of the following events:
- Visit duration
- Page views
- Number of returning visitors
- Percentage of new visits
- Intelligence events (change over time can be seen for a date range looking at any of the following events:
- Real-time traffic statistics
- Show what visitors are doing right now on your site. Real-time statistics looking at any of the following are available:
- Page views
- Visitor location
- Number of visits
- Traffic source for current visitors
- Content being viewed
- Events and conversions
- Show what visitors are doing right now on your site. Real-time statistics looking at any of the following are available:
- Audience stats
- Demographics
- Interests
- Geolocation
- Behaviour
- Browser & OS
- Mobile vs. desktop views
- Visitor flow from page to page (Such as area, demographic, interests, device used, flow, and more)
- Visitor acquisition
- Traffic types (how did they find your site?)
- Campaigns (track how effective your AdSense PPC is)
- Keywords (though most data won’t be available)
- Visitor behaviour
- How people behave on your site; what pages do they visit, what do they click, what page do they enter/exit on, etc.
- Drop-offs, and where they occur
- Landing and exit pages
- Site speed in various browsers and/or locations
- Usages of site search
- Event tracking (must set this up with additional code)
- AdSense pages, referrers, and exits
- How people behave on your site; what pages do they visit, what do they click, what page do they enter/exit on, etc.
- Conversions
- You can set up goals to track downloads, clicks, sales, etc. and measure overall effectiveness.
- Track specific events that you define yourself, such as purchases, downloads, etc.
- Use the goal setup wizard and choose a prefilled template. Adjust it to meet your needs.
- You can set up goals to track downloads, clicks, sales, etc. and measure overall effectiveness.
Once you get started with Google Analytics, the features are practically limitless:
- Visitor issue diagnostics
- Marketing method effectiveness testing
- Goal setting
- Intelligence reports
I’m a freelance Web Designer and SEO Expert I have been working as a web designer and Search Engine Optimiser for over 8 years, and have done lots of work over that time. My skills cover many aspects of graphic design, web design, illustration, search engine optimisation (SEO), Social media optimization (SMO) & Search engine marketing (SEM) and other technical knowledge.
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